On September 13, Jevon Taylor — founder of the sustainable attire brand name, Bogus Ego — and his team opened the doors to their very first-at any time brick and mortar store, the False Ego Pavillion in the Five Factors neighborhood of Denver. Taylor’s mission with Wrong Ego has often been to give large-high quality clothing that does not damage the planet. He does this although also performing to teach his group on the hazardous outcomes that vogue has on our setting.
“Opening a flagship place is a huge offer and chance for Phony Moi. We are proper in the 5 Details/RiNo Artwork District spot, which is historically a flourishing African American hub for enterprises. So to be a Black-owned company opening throughout these moments, in spite of all the improvements the community has undergone, is actually particular,” Taylor mentioned. Taylor also outlined that this new retail store has presented him and his workforce a perception of function by comprehension the dangers of opening a retail store throughout these instances and restoring people’s feeling of community.
Taylor discussed that this improvements all the things. He and his team are now capable to host activities and conferences, report podcast episodes, make marketing information, and finally allow men and women to enter a unique space that even further shows the voice of the manufacturer in addition to the voice of other companies who concentration on eco-friendliness, which he functions in his store as nicely.
Now Bogus Ego lovers can store their preferred eco-friendly clothing goods in person, fulfill the company’s recently showcased crew, and continue being involved in a community that teaches so a lot of about the worth of sustainability inside the manner market, safely, of course. In phrases of other developments surrounding the new brick and mortar, Taylor talked about, “we are actively employing new immersive technologies that change and transcend your normal retail experience. With COVID, it has been difficult handling activities, but this place is a hub for neighborhood growth and area society, so we’ve been capable to spotlight concealed gems in Denver in an genuine way.”
Fake Ego is situated at 2650 Walnut St. and is open 11 am to 7 pm Sundays, 11 am – 8 pm on Monday – Saturday
Images by Amanda Piela